Exhibition Design: Deep into Abstraction – On the Way

© 2025 Seoul National University Museum of Art


01–03.
Catalog Design

2025
11 x 8.5 in
56 Pages
Offset print


04.
Brochure Design

2025
8.27 x 5.83 in
8 Pages
Offset print


05.
Exhibition Design

2025
Seoul National University Museum of Art


06–08.
Poster Design

2025
151 x 275 in
33.1 x 23.4 in
Inkjet print on fabric 
This exhibition design is created for the Seoul National University Museum of Art. I developed the visual identity for the exhibition and designed various materials, including catalogs, leaflets, posters, signage, press and educational program materials, online and offline promotional content such as invitations and social media graphics, as well as spatial graphics for the exhibition.

The exhibition, Deep into Abstraction – On the Way explores new trajectories of contemporary abstraction in Korea since the 2000s, where artists create autonomous visual languages shaped by their own perceptions and contexts. The exhibition presents works in which color, rhythm, texture, data, image, materiality, and concept intersect, highlighting abstraction’s expansion beyond fixed styles or traditions. Reflecting the shifting sensibilities of Korean contemporary art, it reveals how abstraction today unfolds as multilayered surfaces that are at once sensory, conceptual, painterly, and immaterial.